RUSIBAMAYILA, E. G. .; KARA, N. . An Extensive Analysis of the Effect of Brand Loyalty on Brand Preference in Airtel Tanzania. Gusau International Journal of Management and Social Sciences, [S. l.], v. 8, n. 1, p. 297–323, 2025. DOI: 10.57233/gijmss.v8i1.17. Disponível em: https://gijmss.com.ng/index.php/gijmss/article/view/299. Acesso em: 17 oct. 2025.