OLOWO, A. A.; BUSOLA, A. R. .; EMMANUEL, A. O. .; MOHAMMED, G. R. A. .; RAHEEM, O. L. . Marketing Ethics and Consumer Buying Behaviour in Informal Retail Settings: A Desk Research Approach. Gusau International Journal of Management and Social Sciences, [S. l.], v. 8, n. 2, p. 154–168, 2025. DOI: 10.57233/gijmss.v8i2.09. Disponível em: https://gijmss.com.ng/index.php/gijmss/article/view/324. Acesso em: 16 apr. 2026.