USMAN, B. .; MUSTAPHA , Y. I. .; GBADEYAN, R. A. . Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East Nigeria. Gusau International Journal of Management and Social Sciences, [S. l.], v. 8, n. 2, p. 267–296, 2025. DOI: 10.57233/gijmss.v8i2.15. Disponível em: https://gijmss.com.ng/index.php/gijmss/article/view/333. Acesso em: 14 may. 2026.