O.B., E.; A.G., R.; G.O., A. Linking Integrated Marketing Communications to Consumer Engagement: Perspectives of Luxury Fashion Users at University of Lagos Business School, Lagos State, Nigeria. Gusau International Journal of Management and Social Sciences, [S. l.], v. 9, n. 1, p. 227–250, 2026. DOI: 10.57233/gijmss.v9i1.11. Disponível em: https://gijmss.com.ng/index.php/gijmss/article/view/363. Acesso em: 12 sep. 2026.