O.B., Eunice, Rahim A.G., and Akata G.O. 2026. “Linking Integrated Marketing Communications to Consumer Engagement: Perspectives of Luxury Fashion Users at University of Lagos Business School, Lagos State, Nigeria”. Gusau International Journal of Management and Social Sciences 9 (1):227-50. https://doi.org/10.57233/gijmss.v9i1.11.