Olowo, A. A., Busola, A. R. ., Emmanuel, A. O. ., Mohammed, G. R. A. . and Raheem, O. L. . (2025) “Marketing Ethics and Consumer Buying Behaviour in Informal Retail Settings: A Desk Research Approach”, Gusau International Journal of Management and Social Sciences, 8(2), pp. 154–168. doi: 10.57233/gijmss.v8i2.09.