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O.B. E, A.G. R, G.O. A. Linking Integrated Marketing Communications to Consumer Engagement: Perspectives of Luxury Fashion Users at University of Lagos Business School, Lagos State, Nigeria. gijmss [Internet]. 2026Apr.20 [cited 2026Aug.2];9(1):227-50. Available from: https://gijmss.com.ng/index.php/gijmss/article/view/363