Determinants of Selection Factors in Strategic Alliance, Organizational Learning, Alliance Background and Firm Performance

Abstract

This study examines the effect of determinants of selection factors in strategic alliance and firm performance: mediating effect of organizational learning and moderating role of alliance background in financial institutions. The research was carried out using a survey research design, with questionnaires collected from 258 employees of deposit money banks in Nigeria. The findings of the empirical investigation were presented using Structural Equation Modeling (SEM). According to the findings, strategic alliance success determinants have no positive significant impact on the performance of the firm. Organizational learning has a positive significant impact on the performance of a firm. Moreover, organizational learning has a full mediating effect on the relationship between determinants of the success factor of strategic alliance and firm performance. Finally, the study reveals no moderating effect of alliance background. Regardless of the onset of success factors of alliance formation firms need to put more effort into developing successful alliance partners for alliance success.