The Influence of Information Technology Capability on Supply Chain Integration and Marketing Performance of Downstream Petroleum Sector in Nigeria

Abstract

This study ascertained the relationship between information technology capability on supply chain integration and marketing performance of down streams petroleum sector in Nigeria. Data were elicited from supply chain managers of seven (7) major petroleum oil marketing firms with the used of questionnaire and partial least square – structured equation modeling for test of hypotheses. This study revealed that information technology capability positively and significantly relates to supply chain integration and marketing performance of downstream petroleum sector in Nigeria. It concluded that information technology capability is a key driver to enhance effective and efficient supply chain integration and marketing performance. Therefore, the study recommended that management of oil and gas companies should adopt effective software and logistics information mechanism that will facilitate order placement, inventory control, planned shipment /logistics as well as reducing lead time in their operations